Viu claims strong end to 2021
Details
Joseph O'Halloran
| 21 December 2021
As it was presenting its Asian content slate for Q4 2021, PCCW’s pan-regional OTT video streaming service Viu has released data showing the service’s leadership in its region.
Viu Still 21Dec2021
According to the latest Media Partners Asia (MPA)’s AMPD Research report released in November 2021, Viu continues to be No.1 in terms of the number of Monthly Average Users (MAU) in Southeast Asia. It also pointed to the company also being ranked second in both paid subscribers and streaming minutes amongst significant video streaming platforms in Southeast Asia in Q3 2021.

Driving the rankings were strong performances on the platform by Viu Original, Now, We’re Breaking Up starring A-list Korean actress Song Hye-Kyo, across Southeast Asia has seen the blockbuster become the most-watched series in its first four weeks in Thailand, Indonesia, the Philippines, Malaysia and Hong Kong.

In addition, the company claimed traction from original and exclusive titles ranging from Korean, Indonesian, Filipino and Thai dramas to Japanese anime. In line with this focus, Viu released in November two new musicals in Indonesia and the Philippines. Write Me a Love Song is a romantic comedy starring well-known Indonesian singers Bio-One, Marsha Aruan, and Dinda Kirana. Viu’s first Filipino original musical drama, Still, centres on the powerful and poignant relationships among young aspiring artists who were caught in a lockdown while in a music camp.

Viu is ending 2021 with exclusive content such as Korean exclusive Moonshine. The two leads are played by popular actor Yoo Seung-ho (Memorist) and K-idol-turned-actress, Hyeri, best known for her roles in Reply 1988 and My Roommate is a Gumiho.

“The Q3 results from the AMPD Research report are a clear indication of our consistent performance in the market, with Viu ranked Number One for the eighth consecutive quarter to date in MAU,” remarked Janice Lee, Viu CEO and PCCW Media Group managing director. “We continue to respond to the online audience by expanding our content set. Apart from reinforcing our commitment to the local markets to bring the best of Asian and local content to them, we have strived to expand our Viu Original offerings and will continue to do so even more with our exclusive content line-up to be unveiled for 2022.”