Netflix slips and HBO Max gains in Poland
MAY 12, 2022 12.51 EUROPE/LONDON BY CHRIS DZIADUL

Although Netflix experienced a dip in April, it remains by far and away the most popular service among VOD and OTT providers in Poland.

Research by Gemius/PBI for Wirtualne Media> shows that it had 12,815,684 real internet users in the month, down from 14,027,742 in March.

At the same time, its reach fell slightly from 46.79% to 45.94%, though its usage time increased from 5:05:19 to 5:23:02.

HBO Max, on the other hand, performed well in April, consolidating second place with 5,945,148 real users (5,558,868) and increasing its reach from 18.54% to 19.80%.

Services such as Polsat Box Go and Prime Video experienced falls, and Canal Plus and cda.pl gains.

Player was the third most popular after Netflix and HBO max, followed by Canal Plus, cda.pl, TVP, Polsat Box Go, Polsat Go, Wp.pl and Prime Video.