Vodafone Portugal deploys Media Distillery to improve TV UX
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| 26 August 2022
AI-driven video analysis solutions provider Media Distillery has been chosen by the Portuguese subsidiary of telco Vodafone to boost user experiences on its IPTV/OTT service such as ensuring real-time accurate start-times for the most popular channels.
Sede Vodafone Portugal 26Aug2022
The technology firm noted that a TV platform typically begins playing linear broadcasts from the EPG-indicated start time but that programmes often don’t begin exactly on the time shown in the EPG and that without correction, on replay, a viewer might be compelled to watch the end of the preceding show. Even worse, if a programme starts earlier than the time displayed in the EPG, subscribers miss out on the start of their selected show.

To prevent these issues, Media Distillery will deliver the UX-enhancing capability specified by Vodafone Portugal, with its EPG Correction Distillery solution. Using AI, the solution automatically carries out real-time analysis of broadcasts across multiple channels and makes adjustments to coincide with actual start-times of TV programmes as they are aired.

Media Distillery says users can be confident they are seeing accurate start-time information on their EPG. Viewing experiences are therefore more harmonious, leading to enhanced satisfaction.