ÖSV glides to US skiing media rights deal with NBC
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| 24 October 2022
NBC is to broadcast International Ski Federation (FIS) World Cup alpine skiing, ski jumping, Nordic combined, snowboard and freestyle skiing events held in Austria across Peacock and NBC after signing a two-year media rights deal with the Austrian Ski Federation (ÖSV).
AUT FIS World Cup Alpine Skiing 24Oct2022
Founded in 1905 and based in Innsbruck/Tyrol, the ÖSV is said to be the most successful sports federation in Austria. The individual sports sections were able to celebrate many outstanding victories at the Olympic Winter Games, World Championships and World Cup races. The Austrian Ski Federation added that its important pillars are “the perfect execution of major events”, the highest level of professionalism in the marketing of the athletes and the best possible support for its partners.

Secured by IMG, the media partnership starts with the upcoming Giant Slalom events in Soelden and all Austrian events will be available live on Peacock, while additional linear coverage for select events will be available on NBC.

"It is a special pleasure for us that the Austrian winter sports highlights will be broadcast on TV in the US for at least the next 2 years," commented Christian Scherer, secretary general of the Austrian Ski Federation. "This underlines the importance and tradition of our events, and we hope that numerous ski and snowboard fans will be able to experience many goosebump moments. We would also like to express our special thanks to IMG, who played a major role in setting up this partnership.”

Ed Mallaburn, SVP and Head of Sport, IMG Media, added: “We are delighted to be bringing the best FIS World Cup action to audiences across the US with NBC. We couldn’t be prouder of our partnership with ÖSV and this deal continues to prove that Austria’s prestigious ski events are the pinnacle of the winter sports calendar.”