Cinegy beefs up management to drive US growth
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Editor
| 27 October 2022
As it looks to expand into the territory, digital video processing, asset management, video compression, playout and automation software provider Cinegy has appointed Tab Butler to generate growth in the US .
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In making the hire, Cinegy noted that the US is one of the markets its has earmarked for growth and where it believes our flexible, scalable solutions offer customers a clear migration path to hyper agile cloud environments.

Emmy Award winning Butler (pictured left) brings to Cinegy experience and knowledge in the Media & Entertainment sector, with a special emphasis on sports broadcast. He has previously held the position of senior director for Media Management & Post-Production at MLB Network, where he had oversight of building the infrastructure for the initial launch of the network along with subsequent upgrades and broadcast technology deployments. He has also served in senior sales roles with technology vendors such as Grass Valley, EMC and SeaChange International.

Commenting on the appointment, Cinegy managing director Daniella Weigner (pictured right) said: “We are delighted to work with Tab and tap into his deep knowledge and experience of the US market. Tab knows first-hand the benefits that our solutions deliver and can speak to customers from experience; together we can best serve customers as they make the futureproof investments that will enable them to create success in this dynamic media sector.”

Butler has known Cinegy and its products from its early days. When tasked with building solutions in his previous role, Cinegy products were pivotal, key components in large and small projects. For example, when building MAM environments, the original Daniel codec was a critical part of the wider post-production Adobe Premier workflow.

“I am delighted to be joining forces with Cinegy to help bring to market products and systems that are leaders in their space and solve workflow problems for customers,” he added. “Defining emerging technology and workflows to meet the needs of customers as they explore hybrid Cloud – On-prem solutions and workflows is very exciting.”