AVOD revenues to climb by $50BN by 2028
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| 24 April 2023
The good times are set to continue rolling for the advertising video-on-demand (AVOD) market over the next five years says Digital TV Research, with global revenues from TV series and films in the sector projected to reach $91 billion in 2028, up from $41 billion in 2022.
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The Global AVOD Forecasts report notes that while growing strongly, the market will remain fragmented. By 2028, nine platforms are set to generate AVOD revenues in excess of $3 billion, including five global, three from the US and one from China.
The US is set to contribute 41% to the 2028 total, adding $20 billion between 2022 and 2028.

Disney+ will be the AVOD winner, with $11.4 billion by 2028. Disney+ is expected to follow its US example by converting its existing subscribers to the hybrid AVOD-SVOD tier, with SVOD-only subscribers having to choose to pay more.

The Global AVOD Forecasts report adds that Disney+ will be followed by Paramount+ on $5.4 billion, YouTube ($5 billion), Hulu US ($4.7 billion), Netflix ($4.6 billion), Peacock US ($4.6 billion), HBO ($4.3 billion), Roku ($3.1 billion), Pluto TV ($3.0 billion). Tencent China is expected to generate revenues of $2.3 billion by 2028.