YouTube maintains Polish TV streaming lead
JULY 20, 2023 10.56 EUROPE/LONDON BY CHRIS DZIADUL

YouTube was the most watched streaming service on TV in Poland in June for the second month running.

According to Nielsen’s The Gauge, it grew its share to 1.8%, placing it ahead of second placed Netflix, which saw its share fall from 1.6% in May to 1.5%.

However, Netflix PC/laptop usage was 19% higher in June than May.

With June being the start of summer, viewers typically watch less TV and this year was no exception.

Poles watched 6 minutes less video than in May, while streaming as a whole accounted for slightly less usage (6.4% v 6.5% in May).