Sharp becomes second partner to adopt to TiVo’s Independent Media Platform
AUGUST 10, 2023 12.54 EUROPE/LONDON BY JULIAN CLOVER

TiVo has announced Sharp will launch a range of Smart TV’s Powered by TiVo as part of a multi-year, multi-million-unit agreement.

The first TVs are expected to ship in 2024 starting in Europe.

“We chose TiVo’s OS not only because of the superior product but also because we wanted to offer a user experience of Sharp quality elements with more variety and freedom,” said Nick Chen, Head of Europe, Vice President of TV-System business unit, Sharp Corporation. “We are excited to give users significantly more control on how to discover and consume content across live TV, news, sports, movies and more.”

“Sharp’s selection of Powered by TiVo is further proof that we are meeting a crucial need for smart TV brands,” said Jon Kirchner, chief executive officer, Xperi. “The accelerated adoption of our independent media platform by consumer electronic brands, as well as by BMW in the car, lays a strong foundation for the future growth and success of our platform ecosystem.”

Last year, TiVo announced Vestel as its first partner for TiVo OS. The platform is designed to give more control over the user experience to its OEM partners.