3SS adds YouTube recommendation API to 3Ready
AUGUST 11, 2023 10.38 EUROPE/LONDON BY JÖRN KRIEGER

German software solutions provider 3SS has integrated the YouTube recommendation API into its video entertainment platform 3Ready.

The move will enable video service providers and carmakers to cherry-pick from among the vast array of YouTube content to deliver to customers. This includes integration of YouTube APIs to surface and deep-link YouTube content recommendations across screens.

Allente will be among the first to leverage this YouTube integration within 3Ready. The Nordic TV and streaming provider with 1 million subscribers will be able to visually curate YouTube content including curated lists to extend the next-generation entertainment experiences it provides to its customers across a wide range of consumer devices.

As a result of this pre-integration, Allente, and fellow video service providers, can offer customers YouTube playlists and event-based content. Providers can choose topic-specific content clusters, grouped around areas of interest, like fitness or business for example, pre-curated by YouTube itself. These can include Trending Content, New Music, Sports News, Top News, Top Music, music genre, games, movies, among a long list of entertainment pre-qualified and curated by YouTube.

Being able to offer YouTube curated content shortens the time it takes users to find engaging content, a benefit for many types of service providers, including operators and carmakers, according to 3SS.

Furthermore, with 3Ready Control Center, service providers can efficiently manage and optimise UI/UX in a unified way across set-top boxes (Linux, RDK and Android TV), smart TVs, web, mobile devices, and in-car entertainment screens.