Netflix strengthens its grip in Poland

[tokoroko]

Netflix strengthens its grip in Poland
SEPTEMBER 8, 2023 09.28 EUROPE/LONDON BY CHRIS DZIADUL

Netflix now accounts for over half of all streaming viewing time among internet users in Poland.

According to Wirtualne Media, quoting Mediapanel, its share stood at 55.75% in August, with second placed Disney+ claiming 7.80%.

Next up were HBO Max (6.80%), TVP (5.32%) and Player (5.26%), while Sweet.TV, which has only been present in the Polish market since October 2022, was in eighth place overall with a 2.76% share.

Netflix had a reach of 36.29% in August, up slightly on the 36.19% posted a month earlier.

It was followed by Disney+ (12.49%), HBO Max (9.72%) and TVP (7.06%).

[Alinacyrus1]

Netflix continues to solidify its presence in Poland, captivating audiences with its diverse library of content. Viewers can enjoy the extensive filmography of Ana de Armas, a rising star known for her captivating performances. As Netflix expands its reach and offers Polish viewers access to Watch Ana de Armas's movies, it reinforces its position as a go-to streaming platform, providing a wide range of entertainment options for subscribers in Poland.