MovieLabs lists next ten pioneers shaping future of media creation
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John Moulding
| 04 October 2023
5 MovieLabs lists next ten pioneers shaping future of media creation

MovieLabs has announced the next ten participating companies in its 2030 Vision Showcase Program, each one illustrating what can be achieved when implementing the MovieLabs 2030 Vision – which is viewed as a consensus roadmap for the future of media creation.

MovieLabs is the technology joint venture of the major Hollywood motion picture studios and according to its CEO, Richard Berger, “The ten principles in the vision establish a framework for more secure and interoperable workflows, which ultimately gives time back to creatives so they can focus on what they do best – creating amazing stories and experiences.”

The case studies selected for the Showcase Program in the 2023-2024 season are:

Adobe. Using camera to cloud for fast turnaround editorial content at the 2023 Sundance Film Festival.
Avid Technology. Virtualizing apps and data for distributed editorial collaboration.
Ateliere Creative Technologies. Moving Lionsgate’s de-centralised distribution assets to a singular cloud ‘single source of truth’ library to enable more flexible distribution strategies.
Gunpowder. An end-to-end Cloud VFX “studio in a box” for House of Parliament.
Hammerspace. Enabling hybrid cloud workflows with legacy applications using a unified data environment.
Light Iron. A full colour-in-the-cloud pipeline used on episodic television.
Pixelogic. Building a modern postproduction pipeline around the 2030 Principles.
Sohonet. A secure content management system for managing assets and workflow tasks.
Universal Pictures. Supporting feature production and post utilising MovieLabs Ontology for Media Creation.
Yamdu. Cloud based script and production management on German daily drama Rote Rosen.
The MovieLabs 2030 Vision Showcase Program recognises organisations in the Media & Entertainment industry that are implementing the 2030 Vision Principles with emerging cloud and production technologies. “These companies are advancing the industry and reinventing the media creation ecosystem,” says MovieLabs. “In the process, they are helping to realise the MovieLabs 2030 Vision goal of enhanced efficiency and interoperability.”

Richard Berger continues: “Since we published the MovieLabs 2030 Vision, it has been broadly adopted by the industry as the roadmap for the future of media creation. We are excited to share examples of how the 10 Principles of the 2030 Vision are already delivering real and significant efficiencies, which is critical now in this time of industry change.”
Earlier this summer organisations were invited to apply to the 2030 Showcase Program by submitting a short video describing their work and illustrating how it aligns with one or more of the ten principles of the MovieLabs 2030 Vision. Each entrant was evaluated by MovieLabs and the case studies above were selected as the best examples.

Now each organisation will work with MovieLabs to develop their case study, which will be published at MovieLabs.com.

The ten key principles in the MovieLabs 2030 Vision are:
All assets are created or ingested straight to the cloud and do not need to move.
Applications come to the media.
Propagation and distribution of assets is a ‘publish’ function.
Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
Preservation of digital assets includes the future means to access and edit them.
Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.
All media creation happens in a highly secure environment that adapts rapidly to changing threats.
Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.
Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
Workflows are designed around real-time iteration and feedback.