Samsung helps content owners stand out with home screen ads
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john Moulding
| 06 October 2023
4 Samsung helps content owners stand out with home screen ads

Samsung Ads is helping content owners stand out with Sponsored Row ads. These sit alongside personal organic recommendations and recently viewed content, and take viewers directly from the home screen to the selected content within channels or apps.

The company says the new discovery solution on Samsung televisions helps tackle the choice overload facing consumers and “win the ongoing battle for viewer attention.” Sponsored Row ads offer an opportunity for content partners to reach users moments after they turn on their TV. They are viewed as a way to cement existing audiences and reach out to new ones.

“At Samsung, the viewer is always at the heart of our offering, and by launching new solutions like Sponsored Row, we hope to provide a better viewing experience for the end user, while also helping our advertising partners cut through the noise,” the company explains.

Samsung Ads released research recently (‘Is TV just TV?’) which found that 65% of viewers become frustrated after just a few minutes of struggling to find enticing content to watch. The company refers to recent Nielsen data which found that one-in-five potential viewers decide not to watch TV at all when they cannot find anything appealing.

“For content owners, improving the discoverability of their own content is now paramount,” says Minai Bui, Director, Product Marketing, Samsung Ads. “We hope to provide a better viewing experience for the end user, while also helping our advertising partners cut through the noise.”

Advertisers get access to insights about how users have interacted with their ads. This knowledge can be used to enhance future campaigns.