Nielsen ONE Ads now measures advertising on Netflix ad tier
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John Moulding
| 09 October 2023
5 Nielsen ONE Ads now measures advertising on Netflix ad tier

Nielsen has officially launched ads measurement for Netflix’s ad-supported tier in the U.S., via Nielsen ONE Ads. It lets Netflix advertisers validate ad performance, inclusive of co-viewing metrics, and provides a cross-platform view of de-duplicated audience.

The measurement solution leverages a direct integration with Netflix’s first-party data along with Nielsen’s representative panel. It covers all ad impressions on any digital platform – meaning CTV, desktop and mobile. Nielsen will capture 15- and 30-second pre-roll and mid-roll monetisable ads.

The solution will give advertisers on Netflix a broader view of performance metrics for cross-platform campaigns, and ultimately help to show the effectiveness of their advertising on the streaming service. Netflix on NielsenONE Ads is an important extension of Nielsen’s overall streaming measurement capabilities.

“As the linear television and digital worlds collide, the need for harmonised, comparable metrics continues to grow,” says Ameneh Atai, GM, Audience Measurement at Nielsen. “With Nielsen ONE Ads, we are providing Netflix advertisers with the flexibility and simplicity to measure ad performance amid a rapidly evolving landscape.”