Immersive XR innovation made easier with tech pre-integrations
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John Moulding
| 18 October 2023
2 Immersive XR innovation made easier with tech pre integrations
Accedo has created a carefully vetted, pre-integrated partner ecosystem around its Xtend solution to help sports bodies and content providers experiment with creating, delivering and monetising immersive XR experiences.

Accedo Xtend suite helps media owners get started with spatial computing and experiment with engaging experiences using existing web-based applications. The new Xtend Partner Hub is designed to accelerate the creation of XR content by repurposing existing video, metadata and assets into immersive interactive experiences.

Xtend works with most common VR and AR headsets on the market. It is a customisable, modular solution that empowers content providers to choose only the add-ons they require, such as multi camera, live stats, or co-watching using XR powered avatars. It supports merchandising or virtual sponsorships.

The Xtend Partner Hub includes Ateme, JUMP Data-Driven Video, Quintar, Six Floor Solutions, SyncReality and Tiledmedia. Here are their contributions in more detail:

Ateme provides video compression and delivery solutions to help boost viewership and subscription engagement.
JUMP uses big data, AI and ML to provide advanced insights and personalisation.
Quintar enables the convergence of physical and virtual worlds to transform ordinary spaces.
Six Floor’s solutions enable automatic video processing for on-the-fly events timeline, highlights and metadata generation, as well as customised event filtered playlists.
SyncReality is described as a revolutionary XR software suite for auto-adaptive content.
Tiledmedia’s solutions efficiently stream the highest quality VR and the most interactive multiview experiences.

José Somolinos, Solutions Strategist & XR Lead, Accedo, comments: “There is a growing appetite among content providers and sports bodies to experiment with XR experiences. However, with so many providers all promising to deliver cutting-edge technology, it can be challenging for video providers to determine the right tools for their service. The Xtend Partner Hub is designed to give these organisations an easy and quick route to creating immersive experiences for their customers, using best-in-class technology.”

More technology partners will be joining the Xtend Partner Hub in the near future.