wedotv launches FAST Channels in Benelux and Nordics on Samsung TV Plus
NOVEMBER 16, 2023 09.16 EUROPE/LONDON BY BROADBAND TV NEWS CORRESPONDENT

AVOD and FAST Channel provider wedotv is rolling out its FAST Channels wedo movies and wedo big stories across the Netherlands, Belgium, Denmark, Finland, Norway and Sweden through distribution deals with Samsung TV Plus.

In addition, the streaming portal wedotv.com will be made available as a localised app in these markets.

wedo movies is a female-skewing movie channel while wedo big stories focuses on outdoor survival, nature and science documentaries, and lifestyle programming.

“After establishing our AVOD and FAST Channels in Germany, Austria, Switzerland and the UK, we began to execute our international rollout plan earlier this year, starting with Italy. In so doing, we look not to just replicate our channels in each market but localise and make them as relevant to local audiences and advertisers. We are following that same localised blueprint for the Nordic and Benelux regions and have first-rate distribution platform partners to help us be wherever viewers want to watch,” said Philipp Rotermund, CEO of wedotv.

“As the FAST Channel market continues to mature in Europe, wedotv is taking a different approach from that of many FAST Channel providers. wedo movies, wedo big stories and our direct-to-consumer apps are fully customised for the local audience,” continued Chris Sharp, Chairman of wedotv. “We cater to the local language and tastes of viewers to make our service a must-have for anyone looking for high-quality free entertainment.”

Andrea Schumacher, Country Lead Samsung TV Plus Benelux, said: “We’re thrilled to be expanding our partnership with wedotv, to launch their new FAST Channels on Samsung TV Plus in The Netherlands, Belgium and the Nordics. Providing localised and locally-relevant content for our audience is a priority across Samsung TV Plus and wedotv helps us deliver what our viewers want.”