FilmBox Hungary to launch dedicated channel feed
JANUARY 11, 2024 12.16 EUROPE/LONDON BY JULIAN CLOVER

SPI International is launching a dedicated version of its Filmbox channel for the Hungarian market following a new agreement with RTL.

From this month, the new feed will be fully tailored for Hungary and feature an enhanced selection of content. RTL Saleshouse will facilitate advertising sales and audience measurement.

The strategic move follows a similar approach taken in the Czech market.

“We’re dedicated to enhancing FilmBox’s value proposition across key regions like Hungary, through individual feeds featuring enriched content selections. Our next goal was to find a partner who embodies the spirit of FilmBox and can collaborate effectively within SPI’s corporate structure. RTL Saleshouse fulfils these requirements, and I am excited to commence our collaboration,” says Tamás Fülöp, Regional Director of SPI International.

SPI International has also recently unveiled a number new content acquisitions for FilmBox channels in Central and Eastern Europe. Featuring titles from Paramount Global Content Distribution and Prorom.