Plex launches TVOD service
FEBRUARY 13, 2024 13.27 EUROPE/LONDON BY BROADBAND TV NEWS CORRESPONDENT

castLabs’ DRMtoday and Synamedia’s ContentArmor forensic watermarking are supporting Plex in its recently launched movie rental service, Plex Rentals.

DRMtoday provides secure content playback for Plex users across Android, Apple, web browsers, smart TVs, and game consoles. The multi-key delivery used by DRMtoday is in line with current best practice for content protection, generating different keys for variable video renditions, ranging from SD up to UHD.

It means the Plex offering remains accessible only to authorized users, a non-negotiable condition for content owners.

“Content rights and protection are important to us, and after extensive evaluation, castLabs and DRMToday provide the rights management that our content partners want and deserve,” said Shawn Eldridge, Vice President of Business Development and Content for Plex.

Additionally, Plex has integrated Synamedia’s ContentArmor forensic watermarking technology through castLabs, an advanced solution designed to protect content, detect content leaks, and protect copyrighted material. The implementation of A/B watermarking, embeds unique, imperceptible watermarks throughout Plex’s new movie rental catalogue.

“We’re thrilled to expand our collaboration with Plex. Our dedication to content security and adherence to studio compliance empowers partners like Plex to rapidly deliver flawless streaming experiences to a wider audience. We understand the challenges associated with meeting licensing requirements, so we are committed to streamlining the process in the most efficient manner through our in-house solutions and together with partners like Synamedia, said Michael Stattmann, co-founder and managing director of castLabs.

“We’re delighted to partner with castLabs to provide the Plex service with the security and content protection solutions demanded by their content licensors” adds Alain Durand, Head of Synamedia’s ContentArmor business, “we continue to see increased demand from studios who need assurance that their content will be delivered securely and with robust security solutions to identify any potential leaks. We’ve developed ContentArmor to meet this exact use case with robust watermarking capabilities and rapid ID extraction to ensure direct-to-consumer streaming services can quickly detect compromised accounts and take action.”