Titan OS partners with leading local European ad sales houses
MARCH 20, 2024 13.20 EUROPE/LONDON BY JULIAN CLOVER

The new Titan OS has signed agreements with local agencies including EXTE, Goldbach, Media16, RTL AdAlliance, ShowHeroes, and Stamp as it looks to expand its advertiser inventory.

Titan says by featuring channels prominently on the homepage and seamlessly integrating broadcast and streaming feeds in the EPG it is both improving content discovery for audiences and increasing the potential reach of advertising.

“These partnerships mark a significant milestone in Titan OS’ mission to rethink TV through a win-win business model approach. For advertisers, Titan OS combines impactful, brand safe, premium ad opportunities on the big home screen with the targeting and measurement capabilities of digital”, said Tim Edwards, COO, Titan OS.

Titan holds a strategic partnership with TP Vision, the international company responsible for the design, manufacturing, marketing and sales of Philips branded TVs, Titan OS already powers Philips and AOC’s Linux 2024 Smart TVs across Europe and will be progressively rolled out to earlier models via an automatic software update.

It will also be the operating system on JVC Smart TVs in the UK throughout 2024.