Showtime to withdraw standalone app on April 30
APRIL 12, 2024 12.14 EUROPE/LONDON BY JULIAN CLOVER

Showtime will no longer have a dedicated streaming service as of April 30.

The 9 year-old streaming service is being rolled into Paramount+, which is currently running a week-long free trial to US consumers, after which the service will cost $11.99.

The entry level to Paramount+ is currently a monthly $5.99.

Showtime was officially bundled with Paramount+ in January when the two apps merged into a single service, heralded by parent Paramount Global as a “first of its kind” integration of streaming and linear content.

The strategy we are seeing here is similar to that of the Warner Bros. Discovery Max, which is integrating HBO into its wider offer.