Narrative expands into Ireland with GREAT! FAST channels
APRIL 17, 2024 12.34 EUROPE/LONDON BY JULIAN CLOVER

Narrative is launching its GREAT! Brand into Ireland with the debut of four new FAST channels.

The movie and entertainment channels, GREAT! Movies and GREAT! Romance, have made their debut alongside the kids POP channels, POP and Tiny POP.

GREAT! Movies and GREAT! TV were first added to the Irish ad sales portfolio in August last year. They were joined by GREAT! Romance on April 16.

Fateha Begum, Narrative Entertainment’s Commercial Director, said: “We are dedicated in continuing to invest in new ways for audiences to access and enjoy our portfolio of channels and wide content selection. We’re excited to extend our partnerships with Sky and LG into Ireland, as we provide advertisers greater choice in audience reach as viewing habits change.”

Malcolm Murray, Sales Director, Sky Media Ireland added: “We are delighted to extend our partnership with Narrative by adding GREAT! Romance to our portfolio of TV channels. We have seen strong revenue growth in the TV advertising market in 2024, so the addition of GREAT! Romance is good news for advertisers as we expand the reach of our TV portfolio.”

The GREAT! Network is available in 23 million homes via DTT, with the GREAT! Player and POP Player apps enjoying 26 platform launches in the last 12 months.