Amazon Prime added to Nordic TV platform Allente
October 9, 2024 12.10 Europe/London By Julian Clover


Nordic TV and streaming company Allente has announced a new partnership with Amazon.

It means Allente subscribers can take advantage of free home delivery when shopping with the parcels to entertainment company. They also get to watch selected Premier League matches following Amazon’s sublicensing agreement with Viaplay earlier this year. Prime Video subscribers can watch 38 games each season including the Saturday 12.30 GMT kick-off.

“Prime Video is rapidly growing in popularity, and offering Allente’s customers access to this streaming service is a big news in itself. The fact that Prime Video also comes with an Amazon Prime membership makes it even better, because we can offer our customers that little extra,” says Allente’s head of content Michael Bärlin.

Amazon Prime is included in the Premium packages for satellite and fibre TV customers.

For Allente Stream customers with Flex packaging, Amazon Prime becomes an optional streaming service.