Sky Media partners with BP Pulse for Sky Go campaign
October 9, 2024 13.41 Europe/London By Julian Clover


Sky Media has launched a new advertising campaign for BP Pulse, one of the UK’s largest EV charging networks.

The campaign, developed by Mindshare Invention, highlights the ease of access to the bp pulse network and Sky’s extensive on-demand content to help transform charging downtime into entertainment.

The 30 second TV commercial leans on a modern twist to the classic drive-in experience, offering both convenience and premium entertainment for bp pulse & Sky customers.

Elen Macaskill, Chief Customer Officer at bp pulse said: “Through this partnership, we’re redefining what it means to charge your EV. Not only are we providing a convenient and fast EV charging network, but we’re also offering entertainment to pass the time, keeping our customers engaged and entertained while they power up.”

The campaign leverages Sky Media’s AdSmart and digital targeting capabilities, to deliver geo-location messaging to reach a custom-built audience segmentation based on BP Pulse charging locations.

“Our collaboration with bp pulse offers a perfect partnership of relevance and entertainment – we’re combining our market-leading targeting capability to deliver an engaging and relevant message to the growing number of EV households,” said Karin Seymour, Director of Client and Marketing at Sky Media.

The partnership will extend to social media, where bp pulse will provide curated entertainment recommendations spanning across an array of genres which can be enjoyed by the whole family. These clip compilations will include bp pulse pre-roll bumpers, as well as a bp pulse watermark present throughout to keep the brand top-of-mind for customers as they enjoy Sky Go content.