DirecTV to launch FAST platform
October 11, 2024 12.50 Europe/London By Julian Clover


DirecTV has given details of a dedicated free ad-supported streaming TV (FAST) platform.

MyFree DirecTV will debut on November 15 with what the operator says will be “an extensive on demand library”.

The service will be accessible nationwide online, via mobile, and on select smart TVs and streaming devices.

It will be integrated with DirecTV’s Your TV content aggregation carousel, introduced earlier this year, which combines a user’s selected favourites with their most watched content

“DirecTV envisions a brighter TV future that offers consumers quality content with more choice and more control at the right value. The launch of MyFree DirecTV will do just that,” said Amy Leifer, chief advertising sales officer at DirecTV Advertising. “We’re laser-focused on strengthening our investment in this area as we empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats.”

The FAST format has been particularly powerful in the United States, where it is expected to generate $8 billion this year alone.

MyFree DIRECTV will also serve as a starting point for consumers looking to experience DIRECTV, including access to popular genres of content, including sports, entertainment, kids and family, news, and lifestyle.

Kent Rees, an industry veteran of 20 years, joins DirecTV as General Manager of MyFree DirecTV. Rees oversees DirecTV FAST operations, channel strategy, and the MyFree DirecTV launch. Rees recently joined DirecTV from Sling TV, where he led the expansion of Sling Freestream.