TV Shop spells new TV strategy for Sunrise
October 18, 2024 10.49 Europe/London By Julian Clover


Sunrise has added Disney as an app, available on the Sunrise TV Box.

It joins an offer that already includes popular streaming apps including Netflix, Sky, Apple TV+, DAZN and oneplus, along with over 20 channel packages, such as MySports, Premium Plus and Canal+. There are also 280 linear channels available.

The Swiss operator has now updated TV Shop and moved it to the main TV menu. Here, customers can subscribe to and cancel selected TV apps and channel packages in just a few clicks.

“The TV Shop is just the start of our new TV strategy. We’ll be integrating other streaming services and offering customers exciting combined offers from a variety of services,” explains Christoph Richartz, Chief Consumer Officer Main Brand at Sunrise.

Sunrise launched its new TV Box in May of this year. Boasting twice the performance of its predecessor, it supports the Wi-Fi 6 standard and includes Dolby Vision sound quality.