bTV Media Group adopts Czech advertising solution
October 18, 2024 12.08 Europe/London By Julian Clover


Czech technology company Caroda, which develops advertising technology for video ads, is entering the Bulgarian market through a new partnership with bTV Media Group.

bTV is the third company within CME to pick up on the technology following Czech media company Nova and Romania’s ProTV.

“Proper and efficient monetisation of our portals is very important to us, which is why we always seek technological solutions that are transparent and meet our requirements. With Caroda, we have everything we need under control. Moreover, their formats help deliver great results to our advertisers, strengthening our business relationships,” says Zoya Vasileva, Head of Digital and Digital Sales at bTV Media Group.

Caroda provides transparency between publishers and advertisers, as well as its clients, offering them a platform where ad space can be managed independently.

“We emphasise allowing publishers to freely manage their monetization without fearing that they are entrusting their advertisers’ ads to some kind of black-box system. Every publisher has access to our platform, where they can view the settings across their entire inventory and manage it with just a few clicks. This is a tremendous time-saver compared to having to make complex code changes. This way, yield managers can focus on increasing revenue for publishers without harming the interests of advertisers,” explains the functionality of Caroda’s tools, explains CEO Roman Mura..

Roman Mura also adds that their technology supports ad verification through tools like IAS, DoubleVerify, Moat, brand safety tools, and visibility measurement, including Google DV360 or Adform.