Rakuten announces Enterprise Services
October 22, 2024 13.04 Europe/London By Julian Clover


Streaming platform Rakuten is launching a new white label service, which enables content owners and distributors to launch their own FAST channels and Apps on the major consumer electronics devices.

The launch of Rakuten TV Enterprise Services was unveiled by Rakuten TV’s CEO and President Cédric Dufour during a conference session at MIPCOM 2024 in Cannes.

“Rakuten TV Enterprise Services marks a significant step forward for our company, as well as for content creators and platforms aiming to grow their audiences and boost their revenue in an increasingly competitive market,” said Dufour. “Rakuten TV Enterprise Services is built on the same proven technology and advertising infrastructure that drives our own success, and we’re excited to share these capabilities with our partners.”

Launched 15 years ago with its own technology, Rakuten now manages over 100 locally-owned and operated FAST channels across Europe on platforms that include Samsung TV Plus, LG Channels, VIDAA and Xiaomi TV+

Enterprise Services offers a cloud-based solution for an easy launch of FAST channels: standardised deal terms for swift contract of Enterprise Services sign-off, seamless onboarding and advanced media asset management and scheduling tools with expert guidance. Platform deliveries are fully managed, ensuring content is live and monetized immediately.

Rakuten TV will leverage its deep technical expertise in building OTT Apps featuring multiple monetization models like FAST, AVOD, and TVOD for all major operating systems running on Consumer Electronics devices to help content owners who are looking to expand their reach on the top consumer electronics devices that are in use by customers every day.

Sister company Rakuten Advertising will provide an advertising solution, drawing on local sales teams, and close links to Europe’s leading advertising agencies.