German TV, radio and streaming revenues to rise to €16bn in 2024
October 23, 2024 09.20 Europe/London By Jφrn Krieger

Total revenues from audio and audiovisual media in Germany are expected to increase by 4.3% to a total of €16.0 billion in 2024 (2023: €15.3 billion).

The most relevant growth drivers are subscription and advertising revenues in the audio and video streaming sector. Radio advertising and teleshopping are forecast to see at least single-digit percentage revenue growth, while subscription and advertising revenues in television are expected to remain at around the previous year’s level. These are the findings of the 2023 statistics and 2024 forecast for the audio and audiovisual media market in Germany which commercial broadcasters’ industry association VAUNET presented in Berlin today.

According to the forecast, audio and audiovisual advertising revenues in Germany will increase by around 4.6% in 2024 as a whole and are expected to total €6.2 billion (2023: €5.9 billion). For the audio advertising segment, VAUNET forecasts an increase in net sales of 3.1% to around €831 million for 2024 as a whole (2023: €806 million). Revenue growth of 2% to around €713 million is expected for radio advertising (2023: €699 million) and double-digit revenue growth of 10% to €118 million is expected for streaming audio advertising (2023: €107 million).

For the year as a whole, the association expects net advertising revenue in the TV/video segment to increase by 4.8% to around €5.3 billion (2023: €5.1 billion). Television advertising is expected to remain stable at the previous year’s level of €3.6 billion, while double-digit growth of 17% to around €1.7 billion (2023: €1.4 billion) is once again expected for streaming video advertising.

According to the forecast, revenue from paid content is expected to increase by 5.0% to €7.5 billion in 2024 (2023: €7.2 billion). The pay-TV segment is expected to remain stable at the previous year’s level of €2.2 billion. By contrast, the paid video-on-demand segment will continue to grow at a double-digit rate of 10 % to around €3.4 billion (2023: €3.1 billion) and revenues from paid audio by 5% to around €1.9 billion (2023: €1.8 billion). Teleshopping is expected to see slight revenue growth of 1% to around €2.3 billion (2023: €2.3 billion).