Samsung unveils generative wallpaper for AI TVs
October 23, 2024 12.41 Europe/London By Julian Clover


Samsung Electronics has launched a Generative Wallpaper feature for its 2024 Neo QLED and QLED models.

The new feature uses AI to create custom 4K images that enhance the TV’s display, offering users a unique way to personalize their viewing experience.

“Generative Wallpaper brings a new dimension of personalization to our customers’ screens, allowing them to customise their TVs in a way that truly reflects their style,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “As we continue to push the boundaries of AI technology, we look forward to transforming the home entertainment experience and evolving how users interact with their screens.”

According to Samsung, the Wallpaper will “seamlessly integrate” with home décor to create “a welcoming and immersive atmosphere”. The feature will be available through Samsung’s Ambient Mode, which transforms the TV into a canvas for curated visuals, including useful information like weather updates, news and time. To access the feature, users navigate to the Ambient Mode menu, select the button and choose from themes such as Happy Holiday or Party.

Generative Wallpaper will debut this month in South Korea, North America and Europe, with a global rollout planned for 2025.