OTT Studio selects Amagi Ads Plus for monetisation of CTV inventory
August 13, 2025 13.27 Europe/London By Julian Clover


OTT Studio has chosen Amagi ADS PLUS as its exclusive monetisation partner for Connected TV (CTV) ad inventory, deepening their established collaboration.

The partnership covers OTT Studio’s FAST channels and major entertainment apps, including Free Movies Plus and Christmas Plus, which reach a wide audience across top CTV platforms.

By integrating Amagi’s technology, OTT Studio aims to enhance monetization using metadata and audience signals, offering advertisers access to premium, brand-safe content. Srinivasan KA, Co-founder of Amagi, said that strategic integration of monetisation supports both user experience and revenue growth.

Amagi ADS PLUS serves as a comprehensive CTV marketplace, connecting content owners with advertisers through data-driven, context-aware targeted ads.

James Patrick, Co-Founder of OTT Studio, highlighted that leveraging Amagi’s platform streamlines operations and maximizes control over revenue and viewer experience.

The expanded partnership capitalizes on OTT Studio’s existing use of Amagi’s cloud-based SaaS solutions and marks a shift toward more efficient, targeted monetisation for its extensive portfolio of streaming channels and apps.