ITV Studios strengthens data and business development teams with senior hires
October 1, 2025 12.35 Europe/London By Julian Clover


ITV Studios has announced a series of senior appointments to boost its Data & Insights and Business Development divisions under Tom Clark, EVP, Global Sales & Commercial Strategy.

The moves are part of a wider strategy to drive growth across Global Partnerships and Zoo55, ITV Studios’ owned and operated direct-to-consumer channels.

Jason Fletcher has been named SVP, Data & Insights, joining from Sky where he spent nine years leading analytics and content strategy, including work on partnerships with Netflix, HBO Max and Paramount+. He will be supported by Rebecca Ameson, VP, Data & Insights, who moves from ITV Studios Technology, and Felix Eccleshare, Senior Data Analyst, who joined earlier this year from the BBC.

In Business Development, Yannis Ioannidis takes on the role of SVP, bringing international experience from TikTok/ByteDance, where he oversaw global content partnerships and rights management, and earlier roles at Deutsche Telekom and in consulting. Will Johnson becomes Business Development Manager, moving from ITV Studios Global Content after five years working with labels including Poison Pen, ITV Studios America and Apple Tree.

Tom Clark said: “Business Development and Data & Insights are two critical engines that will help us identify significant growth drivers in the rapidly evolving global digital and media landscape. These functions are vital in informing strategic decision-making as we continue to grow ITV Studios’ footprint around the world.”