Four industry veterans elected to ATSC Board
December 2, 2025



Members of ATSC, the Broadcast Standards Association, have elected four industry veterans to serve three-year terms on the ATSC Board of Directors starting January 1st 2026.

Joining the board for the first time is Javier Ruano, President & General Manager of Televes USA. Current Directors re-elected to second terms are Adam Goldberg of Sony Electronics, Anne Schelle of Pearl TV and John Taylor of LG Electronics USA.


“Our newly elected Directors will join a Board that guides ATSC in its mission to develop next-generation broadcast standards and foster innovation across the industry,” said ATSC President Madeleine Noland. “This election cycle saw 10 highly qualified candidates run for these important roles. We deeply appreciate their engagement and the record-setting voting participation from our membership. This diverse and experienced group of executives will help us continue empowering a new era of broadcasting. With strong leadership and continued collaboration, ATSC remains firmly committed to driving the future of broadcasting.”

Noland also expressed appreciation for outgoing Director Richard Friedel, Principal at Broadcast.Advocate, whose term concludes at the end of 2025. “ATSC extends its deepest gratitude to Richard for his invaluable contributions both as a Director and former Board Chair, and his steadfast support of ATSC’s work, including the international advancement and adoption of ATSC 3.0,” she added.

As is customary, ATSC Board leadership will be named with the start of the new year. Beginning in January 2026, the ATSC Board of Directors will include the following members:

Mark Aitken, SVP, Advanced Technology, Sinclair
Zandra Clarke, Broadcast Content Transmission Specialist, Warner Bros Discovery / SMPTE
Lynn Claudy, SVP, Technology, NAB
Dr. Ed Czarnecki, VP, International & Government Affairs, Digital Alert Systems
Fred Engel, Principal, Fred Engel Technology Consulting, LLC
Adam Goldberg, Director, Technical Standards, Sony Electronics
Dr Paul Hearty, Chief Standards Strategist, Samsung Research America
Brian Markwalter, SVP, Research and Standards, CTA
Kerry Oslund, VP, AI Strategy, E. W. Scripps Company
Javier Ruano, President & General Manager, Televes USA, LLC
Anne Schelle, Managing Director, Pearl TV
Ling Ling Sun, VP, Technology, Maryland Public Television
John Taylor, SVP, Public Affairs & Communications, LG Electronics USA
Dr Rikin Thakker, CTO & SVP, Technology, NCTA
Dr Yiyan Wu, Research Professor, Western University / IEEE