Virgin Media TV adds Premier Sports Rugby to all packages at no extra cost
January 11, 2026 16.47 Europe/London By Julian Clover


Virgin Media O2 is making Premier Sports Rugby available to every Virgin Media TV customer, giving all subscribers access to the 24/7 rugby channel at no extra charge.

The operator says it is the only pay TV platform in the UK to include Premier Sports Rugby for all customers as standard. The channel is available on Virgin TV channel 553 and carries club rugby competitions including the Investec Champions Cup, United Rugby Championship, EPCR Challenge Cup, France’s Top 14, Major League Rugby and Japan Rugby League One.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, said the move is intended to add value for customers and strengthen Virgin’s sports offer with “the world’s biggest club competitions” in one place.