Data: 12.8m watch Bruno Mars Roblox concert
January 22, 2026



US singer Bruno Mars delivered a virtual concert in Steal a Brainrot on January 17th with more than 12.8 million concurrent users coming to Roblox to catch his performance.

This event set a new single artist record for most watched virtual concert. Fans had a chance to collect Bruno-themed traits and a limited edition Brunito Marsito brainrot as the cultural phenomenon became the first ever artist to ‘pop up’ in the viral Steal a Brainrot experience.