FAST Trend Report 2026: What’s trending?
February 24, 2026



One thing is clear; Free Ad-Supported Streaming TV (FAST) is no longer the industry’s disruptor, it’s the new normal. And as we move through 2026, FAST is continuing to redefine how audiences consume media, how advertisers connect with viewers, and how content owners monetise at scale.

This annual outlook from FAST Channels TV explores where attention is growing and what broadcasters, platforms, and advertisers need to prioritise next – from emerging markets and mobile-first consumption to programmatic CTV growth and localised content tactics.