TikTok introduces UK ad-free subscription
May 12, 2026 12.52 Europe/London By Julian Clover


TikTok is introducing an ad-free subscription option for UK users, priced at £3.99 per month.

Since yesterday (Monday), users aged 18 and over have begun receiving notifications asking them to choose between paying for TikTok Ad-Free or continuing to use the app for free with personalised advertising.

Users will have until November 11 to make their choice.

The subscription will remove ads served by TikTok across the app, including in the For You feed. However, users will still see sponsored content posted by creators, including posts marked as advertising.

Kris Boger, TikTok’s UK managing director, said the ad-free option gives users “greater control over their experience” while advertising continues to support British businesses on the platform.

The move follows similar subscription models introduced by Meta and Snapchat, where users can pay for a reduced or ad-free experience.