ShopLC marks five years in Germany
May 20, 2026 11.00 Europe/London By Jörn Krieger

ShopLC will mark its fifth anniversary in Germany on 7 July 2026, as the teleshopping broadcaster looks to expand further in the German-speaking market.

The company is part of Vaibhav Global, which also operates TJC in the UK and Shop LC US in the United States.

ShopLC, which launched in the German market in 2021, is now distributed across most major cable, satellite and streaming platforms in Germany and Austria, reaching almost all of the around 50 million TV households in both countries.

Distribution partners include Vodafone, PŸUR, DNMG and Zattoo as well Magenta Telekom and Kabel Plus in Austria with Ocilion and LIWEST to follow soon. The channel is also available to DTH satellite households via Astra (19.2° East) and on German DTT service Freenet TV Connect.

ShopLC broadcasts 20 hours of live shopping daily from its studios in Düsseldorf. According to the channel, it has differentiated itself by producing live programmes from international locations including India, China, Brazil and the UK, alongside customer travel experiences linked to those broadcasts.

Alongside its retail business, ShopLC continues to promote its charitable initiative “Your Purchase Feeds”, under which one meal is donated for every order placed. The programme, run with NGO Your Purchase Feeds, aims to provide one million meals per day by 2031. According to the company, the German operation has contributed more than five million meals to date and recently passed the 100,000-customer mark.

ShopLC will celebrate its 5-year anniversary with a customer event at its Düsseldorf studios. The company currently employs more than 100 staff in Germany and more than 1,200 in India, and said it sees further growth potential in Germany and across Europe.