Czech content drives TV viewing across generations
May 29, 2026 11.35 Europe/London By Julian Clover


Czech and Czechoslovak programming remains the main driver of television viewing in the Czech Republic, according to Atmedia.

The company, which represents thematic TV channels in the Czech market, says local content accounted for 57% of total TV viewing last year, despite representing only 31% of measured TV schedules.

Czech viewers aged 15+ watched an average of 3.5 hours of television per day in 2025, with 66% watching TV daily.

Atmedia said the appeal of domestic content extends across age groups. Among viewers aged 15-34, Czech and Czechoslovak programming accounted for half of all TV viewing. The share rose to 55% among 35-54s and 59% among viewers aged 55+.

“Local content remains one of the main reasons why viewers turn on their TV,” said Michaela Suráková, managing director at Atmedia.

She added that Czech content was “not only the domain of older generations”, with younger viewers also showing a strong connection to domestic production despite using multiple platforms.

The share of Czech and Czechoslovak content in TV schedules has also increased steadily, rising from 20% in 2015 to 27% in 2020 and 31% last year.

Atmedia said the trend is visible not only on large free-to-air broadcasters, but also on pay thematic channels including FilmBox and CS Film.

FilmBox, which combines foreign titles with Czech and Czechoslovak films, remains the most-watched pay TV channel in the Czech market, reaching an average of 1 million viewers aged 18-69 each month. CS Film, focused entirely on Czech and Czechoslovak films, is the second most-watched pay channel.

Atmedia said local production would become increasingly important as broadcasters compete with expanding foreign video offers and look for ways to maintain relevance across the population.