ProSiebenSat.1 invests in happybrush with Manuel Neuer as strategic partner
June 1, 2026 11.19 Europe/London By Jörn Krieger

SevenVentures, the investment arm of German media company ProSiebenSat.1, is investing a mid‑single‑digit‑million gross media budget in Munich‑based oral‑care company happybrush.

The deal is designed to accelerate the brand’s expansion into the mass market and is paired with the arrival of national football goalkeeper Manuel Neuer, who becomes both brand ambassador and strategic partner.

happybrush, founded in 2016, has built a portfolio ranging from electric toothbrushes for adults and children to toothpaste, floss, mouthwash and interdental products. The company has sold 25 million products and works with more than 40 retail partners, including dm, Rossmann and Müller.

The SevenVentures investment secures long‑term visibility across ProSiebenSat.1’s linear TV channels and digital platforms. A cross‑media campaign will run on TV, online, social media and at the point of sale, with Neuer fronting the campaign and contributing to product and brand development.

“As a professional athlete, I value health, quality and consistent daily routines highly. Oral health also plays an important role in this. happybrush combines effective technology, modern design and sustainability in a way that won me over straight away – as did the numerous awards the products have received. I am very much looking forward to playing an active part in shaping the brand’s future development and new products,” said Neuer.

Co‑founder Stefan Walter highlighted the dual role Neuer will play: “What we particularly value is that Manuel Neuer is not only involved as a brand ambassador, but also plays a strategic role in shaping happybrush. And together with SevenVentures as a strong media partner, we are generating the media reach needed to take the company to the next level.“

SevenVentures CEO Florian Hirschberger added: “With ProSiebenSat.1’s huge reach, we want to help happybrush further boost the company’s brand awareness across a broad market. In Manuel Neuer, happybrush has secured an exceptionally strong brand ambassador. We are thrilled about this partnership and look forward to our joint campaign.“