Channel 4 appoints Wade Jastremski to ad sales strategy role
June 2, 2026 11.35 Europe/London By Julian Clover


Channel 4 has appointed Wade Jastremski to the newly created role of Senior Sales Strategy and Operations Lead.

He will report to Jay Kassam, Head of Ad Sales Business Operations & Revenue Innovation, and will support Channel 4’s advertising sales strategy as the broadcaster looks to drive revenue growth.

Jastremski will work across commercial planning, go-to-market strategy, performance analytics and operational improvement.

His remit includes developing scalable sales processes, improving forecasting and reporting frameworks, and providing insights for senior decision-making.

He joins from Spotify, where he was Senior Manager of Global Revenue Management & Forecasting, working across global advertising markets.

Jay Kassam said Jastremski’s experience in sales strategy, operations and revenue management would support Channel 4’s evolving commercial model.

Jastremski said he wanted to help Channel 4’s sales team operate “with the rigour and pace of a platform business” while retaining its distinctive public service position.