MagentaTV to deliver FIFA World Cup 2026 in Dolby Vision and Dolby Atmos
June 10, 2026 12.51 Europe/London By Julian Clover


Deutsche Telekom’s MagentaTV will become the first platform in Germany to broadcast a major football tournament in Dolby Vision and Dolby Atmos when it carries the FIFA World Cup 2026.

The agreement with Dolby Laboratories will see all 104 matches of the tournament delivered with HDR picture quality and immersive audio, marking a significant milestone for premium sports broadcasting in the German market.

MagentaTV, which holds rights to all 104 World Cup matches and will air 44 exclusively, plans to offer more than 1,000 hours of World Cup programming across three channels. The entire service will be available in Dolby Vision and Dolby Atmos for compatible devices.

The move follows a growing trend among broadcasters and streaming platforms to use major sporting events to showcase premium viewing technologies. Last week, NBCUniversal confirmed Peacock’s Spanish-language coverage in the United States would also be available in Dolby Vision and Dolby Atmos, while Telemundo has similarly committed to immersive coverage of the tournament.

“The World Cup is one of the most emotional and unifying sporting events in the world,” said Javier Foncillas, Vice President, Commercial Partnerships and Global Sales at Dolby Laboratories.

“Live sports continues to be one of the most compelling entertainment experiences for audiences worldwide, and Dolby Vision and Dolby Atmos elevate every match with stunning picture quality and immersive sound.”

The agreement further strengthens MagentaTV’s positioning as Germany’s premium sports streaming platform.

Arnim Butzen, responsible for MagentaTV at Deutsche Telekom, said Dolby Atmos would provide a more realistic stadium atmosphere, from crowd noise to the positioning of commentators and on-pitch action.

The announcement reflects the increasing importance of premium technical features as broadcasters compete for sports audiences. Low-latency streaming, UHD resolution, HDR formats and immersive audio have become key differentiators as operators seek to enhance the viewing experience beyond traditional television broadcasts.

Viewers will require a Dolby Vision-compatible television and Dolby Atmos-enabled audio system to access the full experience.