Piotr Żak reappointed to lead Polsat Plus Group
June 17, 2026 15.47 Europe/London By Julian Clover


Piotr Żak has been reappointed President of the Management Board of Polsat Plus Group following a unanimous decision by the TiVi Foundation Council, the group’s principal shareholder.

The reappointment comes after a period of operational and financial restructuring at the Polish media and telecommunications group, which said it had reversed a decline in EBITDA, accelerated bundled service sales and simplified its consumer offers across its telecommunications and television businesses.

“We’re acting faster and bolder, making decisions more efficiently, and we’re already seeing the first results, which the market is also appreciating,” said Żak. “I thank everyone for their trust, and especially the employees of the Polsat Plus Group, who make these results possible.”

The decision provides continuity at one of Central and Eastern Europe’s largest integrated media and telecoms groups, which combines mobile operator Plus, pay-TV platform Polsat Box, streaming service Polsat Box Go, fixed-line operator Netia and broadcaster Telewizja Polsat.

Over recent months the group has focused on strengthening customer growth through simplified product bundles and deeper integration of its media and telecommunications assets. Both Plus and Polsat Box now market packages combining connectivity, television and major international streaming services including HBO Max, Disney+, Apple TV+, SkyShowtime and Amazon Prime Video.

The company has also intensified its focus on premium sports rights, extending its UEFA Europa League and UEFA Conference League rights until 2031 while expanding its tennis portfolio. The group recently secured exclusive rights to WTA tournaments featuring Iga Świątek and Maja Chwalińska, complementing its existing ATP coverage on Polsat Sport.

Artificial intelligence is also emerging as a strategic priority. Management said it is actively exploring AI-driven solutions to improve operational efficiency, reduce costs and enhance customer experience across the group’s businesses.

The reappointment comes ahead of a wider strategic update expected this autumn. Żak said future growth would continue to focus on media and telecommunications, while maintaining financial discipline through revenue growth, EBITDA improvement and debt reduction.