Pixop powers one of the Americas’ only 4K World Cup channels
June 17, 2026 16.12 Europe/London By Julian Clover


Pixop says its real-time machine learning video enhancement platform is powering one of the only 4K broadcasts of the FIFA World Cup 2026 in the Americas.

Working with Chilevisión, Chile’s exclusive free-to-air rights holder for the tournament, and pay-TV operator ClaroVTR, the Danish technology company is converting a live HD broadcast feed into a dedicated 24-hour 4K UHD channel covering 52 matches from the tournament.

The service launched on 1 June and is available to Claro and VTR subscribers throughout the competition. According to Pixop, Chile and Brazil are the only South American markets currently offering World Cup coverage in 4K.

The deployment uses a hybrid cloud workflow, with Chilevisión’s live 1080i signal transported to AWS, where Pixop applies motion-compensated deinterlacing, AI-based restoration, super-resolution upscaling and colour processing before delivery to subscribers through ClaroVTR’s distribution infrastructure.

The project marks Pixop’s first major production deployment in the Americas and its first use on a sporting event of this scale in the region.

Edgar Spielmann, Chairman of Chilevisión, said the broadcaster had invested heavily in 4K delivery as part of its strategy to evolve free-to-air television. “We have invested and innovated to make all our programming available in 4K, delivering higher quality in both our content and our audiences’ viewing experience.”

The deployment also highlights a growing trend among broadcasters seeking to use AI and machine learning technologies to enhance existing HD production workflows rather than undertaking the significantly higher costs associated with native 4K production. Chilevisión’s signal remains produced in HD, with Pixop handling real-time enhancement and upconversion before distribution.

Morten Kolle Christensen, CEO of Pixop, said the project demonstrated how broadcasters could deploy premium viewing experiences without rebuilding existing production chains. “Chile is now one of the very few markets in Latin America where football fans will watch the World Cup in 4K. That’s not an accident; it’s the result of four organisations committing to a technically ambitious project and executing it under real broadcast conditions.”

The deployment was coordinated by local systems integration partner Dynamics Media Group and follows a proof-of-concept completed earlier this year. The project also provided an opportunity for Pixop to further develop several platform capabilities, including real-time monitoring, automated recovery functions and live image quality adjustments without requiring service interruptions.

The announcement comes as broadcasters globally explore AI-driven video enhancement technologies as a way of improving picture quality and extending the value of existing HD infrastructure while preparing for future UHD services.