AudienceProject adds Pinterest to cross-media measurement platform
June 18, 2026 12.00 Europe/London By Julian Clover


AudienceProject has expanded its cross-media measurement platform through a new direct integration with Pinterest, enabling advertisers to independently measure the reach and audience profile of Pinterest campaigns in the UK and Germany.

The integration allows advertisers and agencies to access Pinterest campaign data directly through AudienceProject’s SaaS platform, providing consistent measurement across social media, online video, connected TV and the wider open web. Additional European markets are expected to follow.

Advertisers will be able to analyse campaign reach, audience composition and efficiency across devices, either as standalone Pinterest campaigns or alongside activity on other media channels. The move reflects growing demand from advertisers for independent, privacy-focused measurement tools that provide comparable metrics across multiple platforms.

Antoine Le Nôtre, Director for Ads Measurement in Europe at Pinterest, said: “Pinterest offers advertisers a positive and intent-driven environment with meaningful reach and measurable scale. Advertisers are increasingly looking for trusted, independent measurement to understand how platforms contribute to overall campaign performance. By integrating directly with AudienceProject, we’re making it easier for advertisers and agencies to access robust reach and audience profile insights for their Pinterest campaigns.”

Stefania Fussi, Director of Partnerships at AudienceProject, added: “Platforms like Pinterest play a vital role in helping brands inspire and engage consumers, and advertisers and agencies increasingly demand independent, cross-media measurement to understand performance across channels. With this integration, we’re making it easier for advertisers to measure Pinterest campaigns and access robust insights into their reach and audience profile directly in our SaaS platform.”

The announcement comes as advertising measurement continues to evolve following the decline of third-party cookies and increasing demand for privacy-compliant audience analytics. Cross-media measurement has become a growing focus for advertisers seeking a unified view of campaign performance across traditional and digital platforms.