BBC Sport commissions Goal Click for fan-led World Cup content
June 22, 2026



Goal Click – specialists in human storytelling content in sport – has been commissioned by BBC Sport to produce a fan-led video series during the FIFA World Cup.

Following supporters from a range of nations both at the tournament and in their home countries, the series delivers fan-shot social content that celebrates the rituals, journeys, emotion, and shared moments that make the World Cup a global cultural phenomenon.


From the stands to the streets, BBC Sport audiences are able to experience the tournament like never before – through the eyes of 10 supporters living it – capturing the identity, energy, and devotion that shapes how the world’s biggest sporting event is truly lived by passionate fans.

Featuring fans from Haiti to Panama and Mexico to Brazil, BBC Sport is leveraging Goal Click’s content production methodology and global storyteller network, publishing short-form immersive films across BBC Sport’s app, website, and social channels during the tournament.

Founder and CEO of Goal Click, Matthew Barrett, commented: “Goal Click exists to build a deeper understanding of people and cultures through storytelling in sport, and there is no better global event to live this vision than a World Cup with more nations than ever before. It is a genuine privilege to be trusted by BBC Sport and see our unique storytelling lens play a part in their World Cup coverage. This collaboration is testament to our vast community of storytellers and our unique method, rooted in first-person perspectives and sustainable production. Together, Goal Click and BBC Sport are helping bring the FIFA World Cup to life through first-person perspectives – hearing the voices and sounds, and seeing fans’ real tournament experiences through their eyes.”

Audiences are able to follow BBC Sport and Goal Click’s storytelling content across the BBC Sport’s app, website, and social channels – including Instagram and TikTok – throughout the World Cup.