Samba acquires Bestever AI
June 22, 2026



Samba, a specialist in media intelligence, has announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as Director of Product, leading the company’s AI product strategy, along with the full Bestever team.

“The next era of advertising belongs to agents that can act on real intelligence to rapidly expand the audiences we can reach, with more personalisation, and across many more platforms all at once. Samba has built the platform and the most accurate, deterministic data asset in the industry for over a billion user profiles. Apoorva and her team will focus on our agentic solutions which leverage that media intelligence, leaning into her rare combination of technical depth and product vision,” commented Ashwin Navin, Co-founder and CEO of Samba.


Govind founded Bestever AI in 2023 after more than a decade in engineering leadership at Apple and Uber. The company was backed by Audacious Ventures, Offline Ventures, A16Z and F7 Ventures.

“Samba has something most AI companies can only dream about: a truly independent, deterministic view of how audiences behave across every screen, at massive scale. That is the foundation that makes agentic advertising actually work, and joining Samba means the opportunity to build with the best media intelligence in the industry,” added Govind.

Financial terms were not disclosed.