Media Press launches API platform for AI-powered TV discovery
June 22, 2026 12.38 Europe/London By Julian Clover


Media Press has launched MP API, a new platform designed to help telecom operators, broadcasters and streaming providers build content discovery services and television user interfaces without the need for extensive local metadata infrastructure.

The Berlin and Switzerland-based company says the API-first platform gives operators access to verified entertainment metadata, images, editorial content and discovery tools through a series of modern API endpoints, allowing new products to be developed more quickly and at lower cost.

Traditionally, operators and broadcasters have needed to ingest, map and maintain large metadata repositories before launching streaming services, programme guides or recommendation engines. Media Press says MP API removes much of that complexity by providing direct access to its entertainment data catalogue and associated discovery functionality.

The platform is designed to support a range of services, including electronic programme guides, streaming interfaces, sports discovery pages, publisher hubs, content carousels and AI-powered search and recommendation systems.

“MP API changes the role of metadata in our clients’ businesses,” said Miłosz Cechnicki, Chief Operating Officer at Media Press.

“Integrating entertainment data has traditionally meant working through dense documentation, writing custom code and testing endpoint by endpoint before seeing any value. MP API removes much of that friction, giving operators and media companies a platform to build products faster, without first building the full data infrastructure on their side.”

A key element of the launch is support for AI-driven content discovery. Media Press says the platform has been designed to provide structured and verified metadata that can be used by AI-powered search tools, recommendation systems and conversational assistants, helping avoid some of the reliability issues associated with generic large language models.

The platform also includes a visual workflow layer that allows product, business and technical teams to explore available datasets, configure content packages and preview how metadata and imagery will appear in consumer-facing products before integration work begins.

“The market is moving from static programme data to dynamic entertainment intelligence,” added Cechnicki. “Operators need faster ways to test services, improve discovery, launch new experiences and prepare for AI. MP API gives them a practical foundation built on trusted, structured and continuously maintained data.”

The launch comes as operators and streaming platforms increasingly seek to enhance content discovery and user engagement through artificial intelligence. Media metadata providers have become a critical part of this ecosystem, supplying the structured information required to power recommendations, search and personalised viewing experiences.

Media Press said MP API is hosted within European data centres and has been designed with European data governance requirements in mind. The company positions the platform as a way for operators to accelerate product development while reducing infrastructure costs and shortening time-to-market for new services.