Instagram launches on Samsung TVs in US
June 23, 2026

By Nik Roseveare



Instagram for TV is now available on Samsung Smart TVs in the US, including 2020 model year TVs and newer. Combined with Amazon Fire TV and Google TV, Instagram is now available across the majority of connected TV devices in the US.

Samsung and Instagram note that they are continuing to explore new formats built for how people watch together, including episodic series, longer-form creator content, and Live on TV, with plans to roll them out soon.


“We’ve heard from our community that Instagram for TV is often a shared experience. Friends and family watch together, pass the remote, and swap recommendations in real time. That’s why the features we’re testing today are designed to make discovering, sharing, and enjoying Instagram easier with the people around you,” explained a Samsung blog post.

Some of the formats being tested are:

Longer-form creator content that enables creators to tell deeper stories and build stronger connections with their audiences through longer-form video on TV.
Episodic series that unfold across multiple episodes, building on viewing behaviors we’ve already seen on Instagram mobile app.
Live on TV, which brings live creator experiences to the big screen and creates new opportunities for people to watch and participate together in real time.
“Creators are helping shape the future of Instagram for TV. As we explore longer-form, episodic, and live formats, we’re working closely with creators to understand what works best on TV and how these experiences can complement the ways people already use Instagram. Instagram for TV has evolved significantly since we first began testing, but we’re still in the early stages of understanding what social video looks like on TV. We’ll continue learning from our community and building new ways for people to connect around the content they love,” added Samsung’s blog post.