SevenVentures takes stake in car subscription service FINN
June 24, 2026 10.22 Europe/London By Jörn Krieger

SevenVentures, the investment arm of German media company ProSiebenSat.1, is taking a stake in Munich-based mobility company FINN as part of a media-for-equity deal worth a gross media volume in the mid double-digit millions.

The investment coincides with FINN’s Series D funding round, in which the company is raising around 100 million euros in new equity at a valuation exceeding one billion euros.

The Series D round is led by Portage and comprises close to 100 million euros in new equity alongside 40 million euros in debt financing from BC Partners Credit and Runway Growth Capital. SevenVentures will provide FINN with advertising inventory across ProSiebenSat.1’s TV and digital channels in exchange for a company stake.

Founded in 2019, FINN has grown into Germany’s leading car subscription platform, enabling customers to subscribe to vehicles from more than 25 brands entirely online. Monthly subscription packages include insurance, financing, registration, taxes, and maintenance. The company reports an annualised recurring revenue (ARR) of over 300 million euros and describes itself as one of Europe’s fastest-growing mobility companies. SevenVentures and FINN have been working together under a media partnership since 2024.

The investment strengthens SevenVentures’ positioning as a growth partner for digital consumer businesses. The corporate venture capital firm, which has operated a media-for-equity model for over 15 years, holds stakes in B2C companies in exchange for tailored advertising packages across the ProSiebenSat.1 portfolio.

“We are delighted to be supporting FINN on its growth journey as a partner through this media-for-equity investment,” said Florian Hirschberger, CEO of SevenVentures. “With our expertise in strategic brand building, we are confident that we can make a significant contribution to FINN’s continued success. Brand trust is a key driver of purchase and customer loyalty, particularly for services where consumers expect a fully comprehensive, worry-free package.”

Maximilian Wühr, Co-Founder and CEO of FINN, added: “Our vision is to make mobility as accessible as possible. The support of our investors gives us the opportunity to build the leading platform for modern mobility in Europe. As we know from our own experience, SevenVentures is providing us with a significant boost in brand awareness through ProSiebenSat.1’s advertising inventory, which we need to continue on our growth trajectory.”

FINN is currently available to customers in Germany with plans to expand its service across Europe.