ATP Media implements Kinetiq watermarking
June 25, 2026



ATP Media, the broadcast arm of the ATP Tour, has announced a partnership with Kinetiq to implement Teletrax watermarking technology across ATP Tour tournament broadcast feeds, providing new visibility into how live tennis coverage is consumed by broadcasters worldwide.

ATP Media produces multiple live feeds during tournaments from ATP Media Studios, its central production facility in London, including a World Feed that determines the primary broadcast coverage and several Court Feeds covering individual matches or courts. These feeds are distributed globally to broadcast partners, and ATP Media noted that it is always seeking to gain greater visibility into which feed rights-holders ultimately air.


Kinetiq’s Teletrax watermarking addresses this challenge by embedding a unique, invisible identifier directly into each feed before distribution. When that signal appears in a broadcast, it can be detected and traced back to the exact source feed, allowing ATP Media to identify precisely which feed is broadcast on a given channel and review the corresponding broadcast footage in near real time.

“The ATP Tour tournaments reach fans across hundreds of broadcasters globally, and understanding how our content is used across that ecosystem is increasingly important,” commented Jules Bernays, Insights Director. “By implementing Teletrax watermarking technology, we gain much greater visibility into which feeds are actually aired, helping us better manage distribution, support our broadcast partners, and ensure the value of our content and sponsors is fully understood.”

“Modern sports production involves multiple simultaneous feeds, regionalised broadcasts, and increasingly complex global distribution,” added Kevin Kohn, CEO of Kinetiq. “By embedding watermarking directly into each feed, organisations like ATP Media can see exactly how their content is used in live broadcast environments — bringing much-needed transparency to content distribution, sponsorship exposure, and the true reach of live sports.”