Viaplay sells Mafia series across 41 international markets
June 25, 2026



Viaplay Content Distribution’s crime drama Mafia has secured sales across 41 international markets, continuing to build international momentum ahead of its Swedish premiere.

The six-part series has been picked up by a range of broadcasters and platforms, including TG4 (Ireland), RTL Voyo (Croatia, Serbia, Bosnia and Herzegovina), BeTV (Belgium, Luxembourg), Filmin (Spain), HOT (Israel, West Bank), Bell Media (Canada), Canal+ (Netherlands), Blue Entertainment (Switzerland, Lichtenstein). The series has also secured placement within the premium schedules of Viaplay Select with partners including Magenta (Germany), Prima+ (Czech Rep.), Vodafone (Greece), EITB (Basque Spain), LGU+ (S Korea), Cindie (Latam), while launching to critical acclaim on Viaplay Film & Series in the US, UK, Germany and Poland


Recent deals further expand the show’s footprint across Europe, the Middle East and the Americas, reflecting strong demand for Nordic crime drama and character-driven storytelling.

Set in 1990s Sweden and inspired by real events, Mafia charts the rise of Radovan Jakovic from small-time smuggler to feared crime boss, and the police officer determined to stop him. The series captures a pivotal period in Sweden’s history, as organised crime begins to take hold. The series stars Peshang Rad (Before We Die) and Katia Winter (The Boys, Sleepy Hollow), Mafia is directed by Mani Maserrat (Young Wallander) and Tomas Jonsgården (Game of Thrones: Aftermath), with writing by Axel Stjärne (Top Dog) and Stefan Thunberg (The Hunters).

“What’s particularly exciting about Mafia is the breadth of international demand we’ve seen,” commented Vanda Rapti, EVP Viaplay Select & Content Distribution at Viaplay Group. “It reflects the enduring appeal of distinctive, character-driven storytelling rooted in authentic European histories and lived experiences, while still feeling universal and emotionally relatable to audiences globally”